VICTORIAN CUREALLS
Victorian Advertising
By
Jennifer Carnell

Whelpton's Vegetable Purifying Pills
'One of those rare medicines which, for their extraordinary properties, have gained an almost univeral reputation.
Recommended for disorders of the head, chest, bowels, liver and kidneys. Also rheumatism, ulcers, sores and all skin disorders.'
G. Whelpton & Son.
An advert published in 1888.

Whelpton's Pills
Recommended for disorders of the head, chest, bowels, liver and kidneys.
G. Whelpton & Son.
An advert published in 1891.

Homocea
'Afflicted with neuralgia, lumbago, paralysis, convulsions, bruises, strained muscles, pains in joints, aches and sprains, eczema, burns, toothache, faceache, chilblains, boils, ulcers, stings, chaps, and all kindred ills and complaints.' Many medicines paid for celebrity endorsements:
'Lord Carrick of Mount Juliet, Thomastown, writes: Homocea cured him of a very severe case of Hemorrhoids in a fortnight, when all else had failed.'
An advert from 1894.

Cures Rheumatism, Neuralgia, Lumbago, Sciatica, Soreness, Stiffness, Sprains, Bronchitis, and all Aches and Pains.
An advert from 1894.

Bates's Sulphur Salt
'it will help you to prolong life! by ridding the blood from all impurities, clearing off pimples, blackheads, and all unsightly blotches. [...] It also cures headache, and acts like magic on the vital organs, tones up the liver, restores the complexion - bringing back the bloom of health and appetite of youth - curing eczema, rheumatism, and all diseases caused by impure blood.'
F. W. Bates.

An advert from 1894.

Holloway's Pills and Ointment.
An advert from 1895.

St. Jacobs Oil
Acts Like Magic, Conquers Pain.
Cures rheumatism, sprains, strains, bruises, sorenes, stiffness, sore throat...
An advert from 1895.

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